With the advent of technology, listing a property online has become a trend. It is for sure a hassle-free way of searching and reaching out to prospective home owners. However, with the vast numbers of online listings, how do you make sure that your property ad stands out and scores over other similar listings? mawjuud.com explains the top 10 aspects to consider while posting a property listing online to ensure better reach and more attention:
The headline of your property should be crisp and short. It should have the project/society name, configuration, area and price if they are a distinctive advantage to your listing compared to other similar listings in the same area. This will leave a good first impression on potential buyers and chances of your ad getting noticed could increase manifold. A messy and incomplete headline on the other hand can put off buyers.
Get to the point right at the top:
What is your home’s top selling point, compared to nearby homes for sale? You should be able to tell who are your potential buyers. Buyers today may get up to 100’s of search results, or 10 new listings emailed or texted to them each day. If the note or reminder arrived duringf a meeting or while the buyer is occupied, they won’t have time to read the whole listing. However, once you hit the top selling points in the first paragraph or two, the potential buyer will come back later if the house fits their criteria
Less is more:
If buyers want to read a book, they can hit the local library. While probably you belive deeply in your home and its fascinating story, the listing copy is not the place to convey or tell that story. THough many home owners includes every last detail about their home in their listing. Unfortunately, few buyers will read the full listing, and only the serious one’s will care — as they know they will get all the details later. Keep your copy under 250 words, if possible. Provide sufficient pieces of information to let potential buyers decide whether the home fits their needs or not, but keep them wanting more. And don’t forget, a picture is worth 1000 words! Adding to that, buyers will learn the most about your home through an in-person tour, not your listing copy.
Give enough but relevant information:
When posting a property listing online, a lot of factors need to be covered like, exact location, amenities, furnished/unfurnished condition and price. Explain each of these in one line to let the home buyer know more about your property. If your listing is informative enough, the buyer would take a note of it.
Carpet area (usable area) and price:
Sellers often tend to misguide home buyers by mentioning the super built up area of the property without realizing that it leaves a bad impression on the buyer by putting them in dark about the actual usable area. Additional costs like booking amount, monthly maintenance charges and brokerage (if any) should be mentioned in the listing. This would convey that you have nothing to hide from the buyers and would establish trust and it will ease the process of discussion with potential buyers.
Give exact location:
Provide exact location of the property as It will help in showing your property within the area of search, wrongly located properties are to be disregarded by home shoppers usually.
Photos and videos:
Seeing is believing! Make sure to post great listing photos, and prepare your home so it shows in the best possible light. While, posting high quality images to support your online property advertisement makes a big difference. The images should be clear with good resolution to cover both the interiors and exteriors of the property. How long do you keep the viewer on your item searching and reading, will increase your chances of getting a call or message. A property walkthrough or a video capturing all the rooms of the property also adds to its appeal and establishes authenticity.
Get your property verified:
Getting a property verified establishes confidence and legitimacy, accuracy and validity of a property. Property portals like mawjuud.com do this through site visits by verifying the source of property listings by confirming the source of listing agents, brokerage firms and authentic landlords. Make sure your listing has a ‘verified seal’, on listings so you can eliminate the element of distrust, which affects the real estate market.
Give an infra update:
At times, the locality where the property is situated is a part of an area that can be an added advantage to the sale which can go up to how close the property to a nearby famous mall or coffee shop! However, if your property is located away from the area with these landmarks, it becomes vital to mention how close the property to such similar landmark. You can also mention the distance of various educational institutes, hospitals, malls, restaurants, bank and ATMs from the property. A property with a well-developed market in the vicinity is likely to get sold out earlier.
“Is wi-fi facility being provided within the society complex? Is there a gym or a swimming pool?” are some of the questions that might come to the mind of prospective buyers and address their doubts, do provide such unique selling points of your property in the description.
Furnished property has added value:
Cost of a property highly depends on the specifications offered. If your property is fully furnished i.e., it has POP walls sanitary fixtures with premium quality CP fittings, woodwork and modular kitchen, you can always quote a higher price even if you want to rent it out. What’s important is to include these things in your listing so that the home buyer/tenant gets to know that there is no harm in shelling extra money since you are providing him/her a furnished property, however making sure to do proper research for the targeted market, as home movers tend always to prefer an unfurnished property in comparison to bachelors who tend to move homes light.
Property listings with additional details like which side the property is facing, the view, floor number, age of the property, transaction type (whether resale property and extra study room tends to grab more eyeballs. So, make sure you include these in your listing as well. If you are the owner of the property, be clear with your details like phone number and e-mail id. If the property is listed by the broker, mention the name of your company.